This song was also part of the soundtrack of NBA 2K13, which was selected by Jay-Z, and has been used as part of Peloton's television commercials promoting their interactive spinning cycle. The song has been frequently used for freestyles, notably by Ab-Soul, Bun B, Crooked I and Red Cafe. In addition, Jay-Z is the first artist to have all four singles from one album win six Grammy Awards in their respective category. The song won the Grammy Award for Best Rap Performance by a Duo or Group at the 53rd Grammy Awards, making this, in total Jay-Z's 13th Grammy Award overall, and Swizz Beatz's first Grammy Award win. The song contains a vocal sample of the words "under the spotlight" as well as a background synthesizer sound from the live version of Justice's song " D.A.N.C.E.". The song features additional rap vocals and music production from producer and rapper Swizz Beatz. That's amazing, being where I'm at in the industry where you can throw darts like that." On to the Next One" is a song by American rapper Jay-Z, released as the fourth single from his eleventh studio album The Blueprint 3 on his Roc Nation label, also released as the fourth single in the United Kingdom after "Young Forever". It's " Drop It Like It's Hot" crazy.' I was super excited because I threw one dart and that dart hit the bull's-eye. That was 'On to the Next One.' He said, 'That was crazy. I got this one particular that I wanna send you.' I sent it to him. I don't have a whole bunch of joints I wanna send you. got on the phone like, 'I need one of them things.' I said, 'I'mma send you something. Since other people was on the album, I came in the loop at the last minute. got 11, 12 years in together - that's the homie. I know the next album we can hook up or whatever. If he wanted to have Kanye produce that whole record, let them have that. If they want to do that, I respected that. I fell back off The Blueprint 3 because there were rumors about Timbaland working on the whole thing, rumors about Kanye working on the whole thing. Swizz Beatz told MTV News:"That song was the last one of the album. You can connect anything if you try hard enough, and make it mean anything you want it to." None of it is owned by any one culture or belief system. There is imagery in this video that is drawn from all over the place. Conspiracy theory is another thing entirely, and seems to me to be about projecting pre-existing beliefs and desperately looking for things that confirm them. One of the great things about music videos are they can be enjoyed purely visually-it doesn't need to mean anything or make any sense. They don't always want or need things to be spelt out for them. However, I've always felt that the viewing public was, in general, extremely visually literate. I think when you're dealing in abstract imagery people are going to want to draw lines between things and make sense of it. Said Brown: "I'm aware of the stir the video has caused and what people are saying. The black and white video has provoked controversy thanks to its images of bull horns, crucifixes and skulls and a number of bloggers have claimed that the clip contains satanic and Masonic imagery: Sam Brown denied the rumors in an interview with Vibe magazine.
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